January 8, 2008
Lenovo Enters Worldwide Consumer PC Market with New "Idea" Brand
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RESEARCH TRIANGLE PARK, NC – January 3, 2008 – Lenovo today announced its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops. The new PCs will be initially offered in multiple countries including the U.S., France, Russia, South Africa, India, Australia, Hong Kong, Indonesia, Malaysia, Vietnam, Thailand, China, the Philippines and Singapore.
A trio of IdeaPad notebook PCs – the IdeaPad Y510, Y710 and U110 – will be sold in the U.S. The notebooks, powered by Intel® Centrino® processor technology, combine cutting-edge and easy-to-use technologies such as facial recognition, Dolby Home Theatre surround sound and dedicated gaming controls. They also make a bold design statement with frameless screens, touch-sensitive control surfaces and unique textures. The new IdeaPad Y510 notebook will be available initially at BestBuy.com, Micro Center, Newegg.com, Office Depot and Tiger Direct, and the IdeaPad Y710 will be available initially at Tiger Direct.
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